Wednesday, February 09, 2011

La Dolce Vita boffo box office

Fellini's La Dolce Vita was acquired by Astor Pictures for release in the U.S. in 1961 for a then astonishing sum of $625,000. It went on to make an equally amazing box office gross of $19.5 million.

Most foreign language films released in The United States today are purchased for anywhere from 50K to $1 million depending on the clout the picture carries [an Almodovar film will usually be acquired for more than a million dollars] and don't make anywhere near $10 million. So making close to 20 million in 1961 dollars means that La Dolce Vita essentially would make well over $100 million in today's dollars.

Considering La Dolce Vita was a three hour movie with subtitles [dubbed in some markets] says something about the state of foreign language distribution 50 years ago versus today.

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