In the dept of "he doesn't get it" director James Cameron has said he will now reconsider making a sequel to Avatar based on the experience he had after showing the film to the Achuar - an Amazonian community who want to keep oil companies from drilling near their homelands.
From the interview:
These are people who had never been in a movie theater. They’re wearing feathers and paint. And they put on the glasses and watch Avatar, the first movie they’ve ever seen. And when they came out, the BBC interviewed them. This one woman, a tribal elder, says, 'In this movie, they solved their problems by fighting. We are not afraid to fight, but we have decided to try to solve our problems through dialogue. So this movie needs a better message.' I felt like I’d been punk’d. But it made me think."
He felt like he had been punk'd? What? Is it possible he has gotten so close to his own movie that he can't see a major message in it is using violence to solve problems? I mean, sure the way the story unfolds the Na'avi characters have no choice, but to people in the real world who have never seen a movie I would think the action would be pretty tough to look past.